PIVOTTO · PROJECT
Elegance Optik
An optical store designed with arched, illuminated wall displays, glass display counters and brick-textured walls.
Type
Store
Year
2020
Scope
Store Interior Architecture · Implementation
Images
Photographs
At Elegance Optik, the display itself is the product: hundreds of frames needed to be visible at once, in an orderly and well-lit way. Arch-shaped, backlit display niches running along the walls establish this order; the vertically striped surfaces between them and the warm wood tones create a rhythm that is easy on the eye.
While the brick-textured wall and herringbone floor add warmth to the space, glass counters with gold details mark the areas where frames are chosen. The reception desk bearing the logo creates the first impression at the entrance.
